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      About us

      ACTAsia was founded in 2006 by CEO Pei Su who saw the need to promote compassion for animals, people and the environment in Asia in order to address the root cause of many societal issues. 

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      We educate children, consumers and professionals to promote kindness and compassion for people, animals and the environment across Asian societies for future long-term sustainable change. 

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      Keep up to date with ACTAsia’s incredible work from our Success Stories to current affairs affecting Asian nations. Read Pei’s blog for her view on societal issues in Asia.

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ACTAsia

A compassionate world for animals people, and the environment

ACTAsia [logo]

Primary menu

  • About us

      About us

      ACTAsia was founded in 2006 by CEO Pei Su who saw the need to promote compassion for animals, people and the environment in Asia in order to address the root cause of many societal issues. 

    • Pei’s story
    • Our team
    • Why Asia?
    • Awards
    • FAQs
    • Partnerships
  • Our work

      Our work

      We educate children, consumers and professionals to promote kindness and compassion for people, animals and the environment across Asian societies for future long-term sustainable change. 

    • CfL Children’s education
    • CfL Consumer education
    • CfL Professional education
    • Institute for Change
    • Plant Forward
    • Compassionate Choices Network
    • Fur Free
    • Our Impact
  • Get involved

      Get involved

      From fundraising for ACTAsia to becoming a more compassionate consumer there are many ways you can help and make a positive impact. 

    • Support and fundraising
    • Compassionate living
    • Donate
    • Vacancies
    • Volunteer
  • Latest

      Latest

      Keep up to date with ACTAsia’s incredible work from our Success Stories to current affairs affecting Asian nations. Read Pei’s blog for her view on societal issues in Asia.

    • News
    • Pei’s blog
    • Success stories
    • Media Highlights
    • Hear from us
    • In the press
    • Media Centre
    • Resources
  • Search
  • Donate
Donate

Media Highlights

    What we achieved together: ACTAsia’s impact in 2025

    23 January 2026

    Creating Connections, Sparking Inspiration

    10 October 2025

    The Fight to be Heard: Why visibility is vital for charitable success

    27 June 2025

    ACTAsia’s Fur Report – Update

    28 January 2025

    Annual Review – ACTAsia in 2024

    24 January 2025

    ACTAsia’s 2024 Compassion in Fashion Forum: New Quality Productive Forces for a Sustainable Fashion Future

    1 November 2024

    Plant Forward 2024 – Campaign sees incredible Engagement across Asia

    2 October 2024

    ACTAsia’s Partnership with London College of Fashion Course is Turning Heads

    9 August 2024

    Why a Holistic Approach is Vital for Long Lasting Change

    31 May 2024

    Fur Free Conscious Fashion: ACTAsia’s milestone 10th International Sustainable Fur Free Fashion Festival

    3 May 2024

    My new book: Life of Pei, the Battle for Compassion

    26 April 2024

    Fur farming represents significant threat to human and animal health, linked to at least 18 potentially deadly infectious diseases

    5 April 2024

How you can help

From fundraising for ACTAsia to becoming a more compassionate consumer, there are many ways you can help and make a positive impact. Find out about the many ways you can get involved.

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A compassionate world for animals, people and the environment

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© ACTAsia A compassionate world for animals people, and the environment

ACTAsia is registered as a non-profit organisation in the UK, the Netherlands and Australia, with 501(c)3 in the USA. It also has offices in China, as well as several international representatives. ACTAsia was established in 2006 by an Asian sociologist and an Asian veterinarian, with an aim to support the development of caring societies in Asia, respecting all forms of life.