ACTAsia’s Fur-Free Life project helps consumers and professionals make informed choices by shining a light on the reality of the fur industry.
What we do to stop demand for fur
ACTAsia’s Fur Free programme is run in conjunction with the Fur Free Retailer. Every year we hold a sustainable, fur-free fashion show in China, advocating compassionate alternatives to real fur. As part of the Fur Free Retailer scheme, ACTAsia has recruited 30 brands in China, and we continue to encourage fashion designers and retailers to pledge never to use real fur. More than 920 retailers have joined the international scheme to-date.
Our fur free work with the UN
In 2021, ACTAsia became a member of the UN’s Conscious Fashion and Lifestyle Network, which aims to accelerate the fashion industry’s progress towards the UN’s Sustainable Development Goal targets for 2030. ACTAsia supports this progress through our educational work and targeted events with the goal of reducing demand for fur in the fashion industry.
Fur Free Online Forum
ACTAsia hosts a Sustainable Fur Free Fashion Forum annually for the fashion stake holders including designers, retailers, producers, suppliers, trade associations and consumers. High-profile international specialists and renowned Chinese speakers advocate the need for sustainable fur free fashion. The fur free message is no longer solely an ethical one for animals, and the need to take action and make compassionate and sustainable choices is our joint responsibility, to ensure that animal, people and environmental health can be protected. Through these Forums our audience reach has grown exponentially over the years. Through COVID years our Forums have also grown into hybrid formats to allow physical and online viewings. In 2021, we had over 8200 viewing our two fashion forums.
Fur free university education
This is the first academic course of its kind in the world to be offered by a non-profit organisation. Through this course, ACTAsia is working closely with fashion professionals to bring discussion around social justice, environmental protection and animal rights to mainstream fashion education. The course caters for fashion students and professionals and is written and recorded by ACTAsia, in collaboration with John Lau, Dean of Academic Strategy at the London College of Fashion. By the end of the course, students will be equipped with the knowledge to write their own manifesto for compassion in fashion, identifying the problems inherent to the fashion industry and visualising change.
ACTAsia’s fur free research
ACTAsia also publishes details about animal breeding, capture, containment, and slaughter, and how the process of turning animal skins into viable fur garments is environmentally damaging. We research into the true origins of real fur on our high streets, informing consumers of mislabelled goods, and have conducted scientific research into the potentially hazardous toxic residues left in fur items for sale on the high street.