Success Story: Junhao Lu, Universal Love Alliance

13 March 2026

Junhao Lu is the founder of the Universal Love Alliance and a longtime collaborator with ACTAsia, working on consumer education and plant-based initiatives. 

Introducing Junhao Lu

“May all life be loved.”

For Junhao Lu, this is both a personal mantra and the guiding principle behind the Universal Love Alliance which is the community he founded to promote compassion through plant-based living. Born into a four-generation vegetarian family, Junhao jokingly describes himself as a “vegetarian from the womb.” However, in his home, plant-based living was never imposed upon him, with vegetarianism being modelled rather than mandated. He came to this lifestyle practice as a conscious choice, which has become his public mission. 

Personal Choice to Public Advocacy

Junhao has been vegetarian since he was nine years old. Though vegetarianism ran generations-deep in his family, Junhao was never forced into it and recalls sometimes accepting whatever food was offered when visiting relatives and friends. However, at the age of nine, he completely converted. Junhao was impacted by stories his grandmother shared about karma and moral responsibility. He reflects that those stories shaped his early understanding of reverence for life.

In 2011, Junhao became involved with an environmental organisation and began to understand the broader ecological impact of food systems. He learned that livestock production contributes significantly to global greenhouse gas emissions and that producing one kilogram of beef requires vast amounts of water (15,000 litres). The everyday choices made at the dinner table, he realised, carry profound environmental consequences.

This awakening shifted his perspective: plant-based eating was more than just a matter of personal ethics. It had everything to do with planetary responsibility. 

In 2014, Junhao founded an organisation, formerly called Eco Plus Vegetarian , now known as Green V.  He launched campaigns such as Meat Free Mondays – which are popular in western countries but lesser known across Asia – to encourage incremental dietary shifts. Junhao actively sought partnerships with other public welfare organisations, understanding from the beginning that collaboration would strengthen the movement.

That spirit of partnership led him, in 2016, to support ACTAsia during its Sustainable Fur Free Fashion Festival, marking the beginning of what has now become a decade-long collaboration. Assisting with volunteer recruitment, training, and sponsor engagement, Junhao’s dedication has stood out. ACTAsia founder and CEO, Pei Su, remarks on his “indefatigable approach to plant-based diet promotion,” noting its resonance with ACTAsia’s own commitment to education.

Difficulties Encountered: Crisis and Renewal

Like many mission-driven initiatives, Junhao’s organisation faced serious challenges in its early years. By 2019, after five years of work, a lack of sustainable business models and funding instability brought operations nearly to a halt. Teams dispersed, and Junhao found himself questioning his path. He describes this period as the darkest moment of his life.

In the face of these challenges, Junhao turned inward and rose up. In 2022, he reorganised and renamed his work as the Universal Love Alliance. The shift reflected a deeper clarity: at its core, plant-based living is about love. The goal of the Alliance, he explains, “is to inspire more people to love, and then to slowly change their diets and lifestyles to become more favourable for themselves, the planet, and all living beings.” It is about cultivating compassion first, understanding that a plant-based diet is an ethical framework that respects life and reveres nature. 

Collaborating with ACTAsia 

Junhao discusses his conviction that meaningful change begins with awareness, with a change in perceptions. It is for this reason that, in 2024, the Universal Love Alliance took part in ACTAsia’s annual Plant Forward Campaign. Plant Forward is Asia’s first public education initiative focused on sustainable, zero-cruelty living. The campaign highlights the interconnected benefits of plant-based diets for human health, animal welfare, and environmental protection. “Many people don’t actively choose the way they eat,” he reflects. “If we can offer fuller knowledge, we return the right to choose into their own hands.”

Junhao believes that long-term solutions to social and environmental crises require cognitive shifts. If consumers understand the exploitation embedded in products such as meat, fur, and single-use plastics, even a small group can create ripple effects throughout society.

“Education,” he says, “is the best way to bridge the cognitive gap.”

Looking Ahead

Today, Junhao Lu continues his work through book clubs, public campaigns, and collaboration with ACTAsia, encouraging people to think more deeply about what’s on their plates – and why it matters.

Join Us in Action 

As ACTAsia expands its educational outreach, partners like Junhao Lu play a vital role in extending that impact beyond classrooms and into communities. Together, they are nurturing a generation that sees food as part of an entangled network of relations: with animals, with the planet, and with one another. 

Join us in expanding this work. Your support helps ACTAsia deliver transformative education programmes that inspire critical thinking, empathy, and sustainable choices. Donate today and be part of building a future rooted in compassion and responsibility

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