2022 Student work

Design and Comms of Fur Free

Students were asked to challenge the fashion industry by teaching new design philosophies and communication strategies for professionals, consumers or students.

Deliverables included a storyboard of the process of designing a fashion collection and an innovative communication strategy proposing an alternative way without fur. Key messages needed to be developed, target audiences set and practical outputs linking to ACTAsia’s annual forum had to be achieved (such as speaker selection, key visuals etc). 

Themes of compassion, environment, humans/society and care for animals had to be incorporated and the fashion industry, design process and communication methods to be critically analysed with a proposition for a meaningful way forward.

Keeping in mind that the consumer market should be focused on Millennials and Generation Z, the communication strategy needed to connect with and maximise the opportunity for change within these target groups. The aim was to show examples of alternatives and a new way to a more compassionate and caring future.

Comms of Online Course

Students were asked to develop a range of communication strategies to promote ACTAsia’s online Fur Free Fashion course to Gen Z consumers in China.  As part of the brief, students were tasked with the mission of devising a suitable communication approach that would resonate with this dynamic audience. Students were fully engaged with the brief and their comprehensive ideas encompassed a range of initiatives from meticulously planned timelines to a wide array of suggested activities. These included online campaigns to captivating live events. Moreover, the students showcased their creative flair by designing impactful social media posts and posters which were meticulously crafted to resonate with the Gen Z sensibilities. 

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