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Plant Forward 2025
How a plant-based lifestyle can improve your health AND help animals and the environment
This year marks the fourth annual Plant Forward campaign from 16-31st May across seven countries in Asia and ACTAsia is excited to unveil this year’s events which will take place both in person and online.
Plant Forward is an annual two-week festival that celebrates the benefits of a plant-based diet and raises awareness surrounding sustainable fashion and eco-friendly, cruelty-free living. Organised by ACTAsia’s Compassionate Choices Network (CCN), Plant Forward helps people in Asia learn that the food we eat and the choices we make in our daily lives, all have an impact on animals, people and the environment.
ACTAsia wants Plant Forward to be the start of something ground-breaking. Adopting a plant-based diet is not only fantastic for personal health but it also helps to eliminate the suffering of billions of farmed animals worldwide and it helps to combat the urgent climate change issue. ACTAsia’s Plant Forward campaign can literally save lives. The Plant Forward campaign contributes towards the achievement of TEN United Nations Social Development Goals.
Since launching this unique initiative in 2022, ACTAsia has seen a fantastic response from our host nations. ACTAsia’s 2024 Plant Forward Campaign was a huge success with Total Engagement of 1.5m (a 27x increase), Total Impressions of 118.7m (9.4%x increase) and Landing Page visits in four languages totalling 93,558 (8x increase).
These figures demonstrate the fantastic engagement with the campaign as it inspired Asian consumers to really get involved with all things plant-based and we can’t wait to reach even more consumers across Asia in 2025.
Why is there a need for a plant-based campaign in Asia?
Campaigns such as Veganuary and Meat Free Mondays are popular in many western countries, but as yet, these campaigns are not so well known across Asia. Indeed, many people in Asia are vegetarian for religious reasons but very few are aware of the benefits of a plant-based diet for human health, for animals and for the environment.
At ACTAsia we are passionate about helping Asian nations to learn that by changing the way we live, changing our attitude towards animals, and changing our daily consumption patterns, we can truly make a difference.
Creating change ahead of legislation
Founder and CEO, Pei Su, has worked in Asian societal affairs for many decades and as a result she knows how long it can take for legislation to come into practice. The process for bringing about change is typically very long-winded. This is why ACTAsia is focused on engaging consumers about the importance of a plant-based lifestyle so that there is greater ‘buy-in’ to promote the cause. By raising awareness and actively appealing to consumers we hope that Plant Forward will help to promote the success of future legislation. As Pei comments: “For me this is a ‘bottom-up’ approach in supporting sustainable living and ensuring that these concepts are deliverable for our future global health.’
What are the events planned for the 2025 Plant Forward campaign?
Activities are hosted by CCN member organisations in their own country to promote sustainable consumption and will include online competitions, games, meal-swap challenges, community events and webinars from health professionals and guest speakers.
Offline events for Plant Forward 2025
For those keen to meet like-minded people and enjoy delicious plant-based food, Plant Forward will be hosting over 40 events across 6 countries.
In CHINA (hosted by ACTAsia) the team will be partnering with schools, restaurants, cafes, vet clinics and other organisations to deliver more than 30 Plant Forward events.
In INDIA (hosted by Sharan) there will be a movie screening with Dr Nandita Shah.
In INDONESIA (hosted by Greeneration Foundation) there will be a workshop called: From Garden to Table for those keen to learn about fresh produce.
In KOREA (hosted by Korean Vegan Certification Services – KVCS) eager bakers are invited to roll up their sleeves and join a Vegan baking class for university students.
In the PHILIPPINES (hosted by PAWS) Youth for Animals will be running cooking demonstrations to highlight how easy it is to adopt a plant-based diet.
Online Talks for Plant Forward 2025
Plant Forward will be offering a range of webinars featuring an exciting line-up of guest speakers. Participants will learn about the health and environmental benefits of plant-based living from health professionals and learn how to bake some plant-based meals.
Talks will include:
Vegan baking class for university students
The power of plants: the millennium-old health-preserving wisdom of plant-based diets
Searching for a breakthrough in the plight of eco-farms
Exploring China’s approach to integrating healthy vegetable oils into the daily diet
A nutritional awakening movement transcending language
The benefits of a plant-based diet for health and the environment
Online activities for Plant Forward 2025
CHINA – Participants are invited to play the Plant Forward Bingo Challenge on WeChat and Little Red Book for a chance to win prizes.
INDIA – Participants can sign up for the Bingo Health Challenge and learn how to supercharge their health with a whole foods plant-based diet, designed by nutritionists and doctors.
INDONESIA – Participants are invited to join the Green Challenge – a movement to protect the environment.
KOREA – The 10-day Vegan challenge returns for the third year. Participants are invited to enter the challenge to discover new food and other products from KVCS (Korean Vegan Certification Services) that are great for your health, beauty and the environment.
PHILIPPINES – The 10-day Meal Swap Challenge is back. Participants are invited to make just one plant-based meal a day for a chance to win prizes and discover the range of health benefits.
VIETNAM – Participants are invited to sign up for the Recipe Competition and share their best plant-based recipes for a chance to win prizes and have their recipe featured in the Plant Forward recipe book.
Join us for Plant Forward 2025 – Promoting sustainable consumption across Asia
Your contribution directly fuels our efforts, ensuring that the message of sustainable living reaches even further. Every donation counts, no matter the size. Help us further our cause and ensure a kinder future for animals, people and the environment.
