Choose compassion over fashion and pledge never to buy real fur
Every year millions of animals are bred, incarcerated, neglected, exploited and slaughtered for their fur.
Every year thousands of gallons of toxic waste from fur production are released into the natural environment, polluting nature and killing wildlife.
China is the biggest producer, exporter and importer of fur in the world. The majority of fur on the high streets in Europe, the US and Australia comes from China.
There are no animal protection laws in China, so fur producers use cheap methods with very poor welfare standards through the whole production process. Low costs mean big profits.
At our Fur-Free and Sustainable Fashion events in Shanghai this year, many designers and celebrities took a stand against the use of real fur in fashion, and made a pledge to go fur-free. You can hear their views here.